Bauer Media AdAstra

Bauer Media AdAstra brings powerful digital insights of audience groups including demographics, location and point of interest visits, brand affinity and online browsing behaviours to the real and physical world of Out of Home for more effective, flexible, data-driven campaign planning. The technology provides invaluable data to help brands reflect how consumer behaviours change, and to build more nuanced and effective outdoor advertising, securing stronger consumer engagement.

Adding to the existing core strength of the medium’s broadcast reach, the more granular data will crucially be able to deliver a perfect balance of targeted reach solutions, with the added ability to craft campaigns geared towards hitting objectives such as driving customer loyalty, acquisition, or delivering store footfall.