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In a world-first use of contactless technology, which has been developed in collaboration with Clear Channel and Mediacom, the British public will have the opportunity to donate £2 to Cancer Research by tapping their contactless debit or credit card on shop windows.
The technology, which is available from 30th January until 13th February, will be in place at Cancer Research stores in Kensington, Marylebone, Brighton and Guildford, and will be active 24-hours a day. An interactive screen will also be installed, and will react to donations by showing people the positive impact they are making in the fight against cancer.
Paul Clarke, Head of Strategic Marketing Communications at Cancer Research UK said: “We are excited to be premiering this world-first use of contactless giving technology in four of our shop windows. The contactless giving through four of our shop windows is a new and exciting way for people to donate to our work and help us bring forward the day when all cancers are cured.”
Neil Chapman, Head of Create at Clear Channel, said: “This collaboration is a great example of how we can leverage both existing and emerging technology along with consumer behaviour to deliver an innovative new way for Cancer Research UK to raise funding. This contactless window display is an important step towards offering brands a contactless payment solution away from their point of sale and works brilliantly with the ‘tap donation’, enabling Cancer Research UK scientists to continue their vital research.’’