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FOR Cardiff - tackling homelessness through Out of Home
23 Apr 2018 / Campaigns
This interactive campaign for ‘FOR Cardiff’ saw the installation of a one-off store front in Cardiff to encourage donations and drive awareness.
The store was fitted with a contactless donation point, delivered through Clear Channel's creative solutions team, to raise money to help tackle an increase in homelessness in the city, using a celebrity endorsement to drive activation.
Find out more about how the medium can deliver accountability through this bespoke, charity Out of Home campaign.