Words by Ben Hope, Marketing Director
With more than 50 million tweets from users discussing and projecting their future success, there must be millions, literally, of stories for Twitter to call on to promote, its unique brand power, using user-generated content and historical data. And the social platform has done exactly that, in brilliant fashion.
In the very definition of Powerful Posters, Twitter has dipped into its vast archive to showcase the once-upon-a-time aspirations that now-famous stars have ‘Tweeted it into existence'.
There is so much to love about the campaign:
The 'Tweeted it into existence’ campaign featured celebrities such as Niall Horan and Megan Thee Stallion on billboards across Clear Channel US and other media owners across North America, including New York, LA, Chicago, and Toronto.
Each tweet features a one-time dream that is now a fairy tale success story of dreams becoming reality for the now-famous superstars. Beverly Jackson, vice-president, global brand and consumer marketing at Twitter commented on the campaign, saying: “Twitter has the power to manifest people’s dreams.”
I’d fully agree with Twitter on the power to manifest people’s dreams, and I fully endorse Twitter’s use of outdoor advertising to manifest brand fame for their platform. I also love that Twitter went one step further, donating almost $1million to charities close to the hearts of the featured celebrities, making a tangible real-world impact.
Find out more about Clear Channel’s Powerful Poster series on how to master creativity on outdoor.