Storm launches Hammersmith Tower and The Queensway, Birmingham

The Hammersmith Tower, situated on the Hammersmith Flyover between Knightsbridge and Heathrow Airport, reaches an affluent audience of ABC1 commuters and generates over 2.4 million impacts every two weeks.

This month, Clear Channel’s premium brand Storm unveiled their latest site, the Hammersmith Tower. The Hammersmith Tower, situated on the Hammersmith Flyover between Knightsbridge and Heathrow Airport, reaches an affluent audience of ABC1 commuters and generates over 2.4 million impacts every two weeks.

The Hammersmith Tower, the sixteenth site in Storm’s London network, is double-sided with state-of-the-art digital screens, overlooking traffic travelling towards Knightsbridge, Kensington, Piccadilly and the West End. Complete with digital nameplates, allowing for true ownership, the Tower represents the latest in premium digital Out of Home and features distinctive metal design work.

Clear Channel has also launched a spectacular new landscape site, The Queensway, in the heart of Birmingham. The new site is the first step of Storm’s nationwide expansion, which was announced recently as part of Clear Channel’s digital expansion, and brings Storm’s current portfolio to seventeen – with further nationwide sites to be announced shortly.

Aimee McKay, Managing Director at Storm, said: “We’re thrilled to have launched the Hammersmith Tower as the latest addition to the Storm portfolio. Storm is the UK’s most flexible and creative digital Out of Home media owner and we’re proud to offer brands the more iconic structures where they can generate Fame on Demand, both in London and beyond.”