The Sun goes #Tournamental on DOOH

News UK is bringing Euro 2016 to digital Out of Home (DOOH) right across the UK with The Sun’s #Tournamental campaign from Pulse Creative, Kinetic Active and DOOH.com.

Using social media trends and tournament talking points to generate humorous headlines, over 1,000 DOOH screens – including Storm’s North London Towers, The Queensway in Birmingham, and our Mancunian Junction site in Manchester – are displaying dynamic copy from The Sun, up and down the country.

The headlines are often location-specific and a great example of contextual, reactive creative at scale – engaging the nation with the power of impactful DOOH during the Euro 2016 tournament.