The Sun goes #Tournamental on DOOH
16 Jun 2016 / Campaigns![Storm site on a busy road showing The Sun’s #Tournamental campaign from Pulse Creative, Kinetic Active and DOOH.com.](https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1780,h_780/statamic/clear-channel-v3-kbuild-production/old_blog/TheSun_060616_NorthLondonTowers_London-1024x683.jpg)
News UK is bringing Euro 2016 to digital Out of Home (DOOH) right across the UK with The Sun’s #Tournamental campaign from Pulse Creative, Kinetic Active and DOOH.com.
News UK is bringing Euro 2016 to digital Out of Home (DOOH) right across the UK with The Sun’s #Tournamental campaign from Pulse Creative, Kinetic Active and DOOH.com.
Using social media trends and tournament talking points to generate humorous headlines, over 1,000 DOOH screens – including Storm’s North London Towers, The Queensway in Birmingham, and our Mancunian Junction site in Manchester – are displaying dynamic copy from The Sun, up and down the country.
The headlines are often location-specific and a great example of contextual, reactive creative at scale – engaging the nation with the power of impactful DOOH during the Euro 2016 tournament.
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