OMAs Shortlist

Visual Craft Award

adidas UK, Originals - adidas FW23 Originals

EssenceMediacom / GroupM OOH / U-DOX

Channel 4 – Partygate

Talon / OMD / 4Creative / Jack Agency

Hiscox - The story of your business, underwritten by Hiscox

Uncommon Creative Studio / Posterscope / Total Media

Lucky Saint - Lucky Saint: Dry January Saviour Campaign

Karmarama and Rankin / Sun Lee / Otherway / Squadron Venture Media

Sky - The Last of Us

Rapport / SCA / EssenceMediacom

Uber Trains - Trains, Now on Uber

Mother London / GroupM OOH / EssenceMediacom / DOOH.com

_____________________________

Tech Innovation Award

Coca-Cola, Coca-Cola Zero Sugar - #TakeATaste

GroupM OOH / EssenceMediacom / DOOH.com / Studio Dialect / JCDecaux / Ocean Outdoor / Savi

EE - Stay Connected at Night

Posterscope / EssenceMediacomX / Saatchi & Saatchi

L’Oréal, Maybelline New York - Extend Your Lash Reality

GroupM OOH / EssenceMediacomX / DOOH.com

PepsiCo - Rockstar x Stormzy

Talon / Grand Visual / OMD / Ocean Outdoor / Ocean Labs / SmartMedia Technologies

Transport for London, Elizabeth Line - Complex Data, Simpler Journeys

GroupM OOH / Wavemaker / DOOH.com / VCCP

Uber, Uber Eats - Iftar Incoming

Mother London / GroupM OOH / EssenceMediacom / DOOH.com

______________________________

Installation and Experience Award

Audible – Laugh Through It

Wavemaker / GroupM OOH / Fold7

Budweiser – This Billboard Is Yours To Take

Talon / Grand Visual / FCB New York

Hatchards - St Pancras International Bookcase Tree

Plunge Creations Ltd 

LVMH, Louis Vuitton - Making Media Art with Louis Vuitton & Yayoi Kusama

Publicis Media @ Publicis Media Luxe / Energy

M&S - Love your Boobs…It starts with a BraFit: how M&S put boobs on a pedestal

GroupM OOH / Mindshare / House 337 /

Netflix - The Witcher Experience

Collective Studios / Founders

Sela x Newcastle United – We’re Back

Spectacle Partners / CSM

The Diana Award, Anti-Bullying – Back To Bullying

Revolt London / Premier / Jenny Dee

Data and Intelligence Award

Beiersdorf, Elastoplast – Elastoplast Summer - Programmatic DOOH

Dentsu OOH / Carat UK / Hivestack / Clear Channel / i-Media / JCDecaux

PepsiCo, Walkers - Walkers 100 Calories

Talon / OMD UK

Reckitt, Cillit Bang - Banishing Mould across the UK with a DOOH bang

Zenith / Reckitt / IIG

RSPCA - How reaching for the Sky(rise) with DOOH delivered RSPCA's Christmas Wish

John Ayling & Associates / Skyrise

Scottish Government – Detect Cancer Early

Talon / Republic of Media / Leith

Uber, Uber Eats - Iftar Incoming

Mother London / GroupM OOH / EssenceMediacom / DOOH.com

______________________________

Cross-Format Award

Asahi UK, Asahi Super Dry - Beyond Expected: Asahi and the Rugby World Cup

GroupM OOH / Wavemaker / DOOH.com

Bethesda, Starfield - Calling All Explorers

Havas Entertainment / Havas Media / Havas Play / Generation Media

Hiscox – Your Business Story

Posterscope / Total Media / Uncommon Creative Studio

KFC - We’re sticking with Chicken

GroupM OOH / Mindshare / Mother London

Nationwide - Branch Promise

GroupM OOH / Wavemaker / New Commercial Arts

TalkTalk, Full Fibre - “Speed Up, Spend Less”

mFuse / GroupM OOH

Warner Bros., Barbie - Paint the Town Pink

Kinetic / PHD

______________________________

Cross-Channel Award

Bethesda, Starfield - Calling All Explorers

Havas Entertainment / Havas Media / Havas Play / Generation Media

Channel 4 – Partygate

Talon / OMD / 4Creative / Jack Agency

Lucky Saint - Lucky Saint: Dry January Saviour Campaign

Karmarama and Rankin / Sun Lee / Otherway / Squadron Media

Nationwide - Fairer Share

GroupM OOH / Wavemaker / New Commercial Arts

Uber, Uber Trains - Trains, Now on Uber

Mother London / GroupM OOH / EssenceMediacom / DOOH.com

Unilever, Dove - #TurnYourBack: Calling Out Toxic Beauty Standards

Unilever / Mindshare / GroupM OOH / Ogilvy

Brand Building Award

Capital One - Evolving Our 'One Good Thing' Strategy with 3D Deepscreen and Dynamic Techniques

the7stars / Kinetic / Fold7 / DOOH.com

Just Eat – Just Eat 2023 OOH Approach

UM Manchester / McCann

Mondelez – Cadbury Christmas Coins

Publicis Media / VCCP / Energy / Global Street Art

PepsiCo – Pepsi Max Christmas 2023

Talon / Grand Visual / Red Dot / OMD UK

Princes Ltd, Napolina – Not So Humble

GroupM OOH / Wavemaker / Lucky Generals

Upfield, Flora Plant Butter – Skip The Cow

Dentsu OOH / Dentsu X / Pablo

_____________________________

Local Advertising Award

ALDI - Go The Extra Mile!

Starcom / McCann Manchester

Bumble UK – Wanderlove

Havas Media / Havas Entertainment / Evolve OOH / Global

Fresh - Using real survivors to encourage quitting smoking

Bonded Agency / Story

IKEA - Big Blue Bag

Mother London / HELO

LNER - Protect, Connect & Grow May Burst

MG OMD / Posterscope / M&C Saatchi

TikTok, TikTok Eurovision 2023 - OOH encapsulates musical moment for TikTok & Eurovision 2023

Zenith / Electric Robin / Preen

Transport for London, Elizabeth Line - The World’s Smallest Global Campaign

GroupM OOH / Wavemaker / DOOH.com / VCCP

______________________________

New Approach Award

Accolade Wines, Hardys – The Joy of Certainty

Yonder Media / Talon / Above+Beyond

ALDI – Go the Extra Mile!

Starcom / McCann Manchester

bet365 – Never Ordinary

Republic of Media / Talon

Merlin Entertainments, Alton Towers Resort – The Curse at Alton Manor Launch

GroupM OOH / Wavemaker / TBWA\MCR

MOJU – Wake. Shake. Boom.

Rapport / Bicycle / Who Wot Why / Global / Ocean / Clear Channel

National Highways, HGV – Know the Zones

MG OMD / OmniGOV @ MG OMD / Wavemaker / Adriver / Posterscope / FCB Inferno

RSPCA – How reaching for the Sky(rise) with DOOH delivered RSPCA’s Christmas Wish

John Ayling & Associates / Skyrise

Twinings – Repositioning Twinings as a modern wellbeing drinks brand

Craft Media London / Kinetic / the7stars / Uncommon Creative Studio

National Social Impact Award

GambleAware – Stigma

OmniGOV @ MG OMD / Posterscope / Lucky Generals

Lloyds Banking Group - Scottish Widows’ pension gap confronts Rishi Sunak

Zenith / adam&eveDDB

RNIB – See the Person

GroupM OOH / Wavemaker / T&Pm / DOOH.com

Scottish Government – Detect Cancer Early

Talon / Republic of Media / Leith

The Diana Award, Anti-Bullying – Back to Bullying

Revolt London / Premier

The Prince’s Trust - Empowering Hope: The Class of Covid Campaign

T&Pm / Clear Channel

______________________________

Community Social Impact Award

Fresh - Using real survivors to encourage quitting smoking

Bonded Agency / Story

Leeds Hospitals Charity - Leeds Bear Hunt

The Ark Marketing & Media

Team Emily - Emily Needs You - Stem Cell Donor Appeal

The Ark Marketing & Media

Tower Hamlets Council - #ChargeSafe Tower Hamlets

London Fire Brigade

Tower Hamlets Council, Young Tower Hamlets - Young Mayor Applications and Elections

Young Mayor Team / Young Tower Hamlets Youth Service

Rising Star Award

Hector Wylie

Client Manager - Talon

Riyanna Limbachia

Trading Specialist - Altair Media London

Su Ozbek

International Out of Home Specialist - Mediabridge Global

For any queries, please get in touch with the OMAs team at OutdoorMediaAwards@clearchannel.co.uk