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Asda Live Specification
Supplying Content
Our specifications and deadlines differ depending on which team has processed your campaign.
To ensure your content is sent to the correct department, please use the link below which best represents your booking:
Booked through an Agency Group or a Specialist? Supply your content here.
Booked directly with Clear Channel or an Independent Agency? Supply your content here.
Creating Content
Static Content
| Creative Dimensions: | 1080px x 1920px portrait |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: | RGB CMYK will not display correctly |
| File Size: | 1MB or less for programmatic campaigns |
Video Content
| File Formats: | MPEG4, MOV |
| Encoding: | H264 |
| Frame Rate: | 25fps |
| Bitrate: | 8mbit/s |
| File Size: | 30MB or less / 5MB or less for programmatic campaigns |
| Standard Slot Length: | 10 seconds |
| Guidelines: | Video Creative Guidelines |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Creative Considerations
For all Asda campaigns, content cannot contain details of price promotions or Asda intellectual property (e.g. logo or roundels) unless booked with Asda directly.
- Video content is permitted. Please refer to the Video Creative Guidelines.
- Standard slot length: 10 seconds (unless agreed otherwise)
- Screens do not emit sound.
Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:
- Sweets, Fast Food & other HFSS products
- Alcohol
- Tobacco/Vapes
- Guns
- Swimwear/underwear
- Politics
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Additional digital creative costs
There is an additional charge for campaigns where more than 10 creatives are provided (on all formats except Storm, where there is no charge) of £100 (NET) per creative.
- EXAMPLE
- 11 creatives = 1 additional creative = £100 charge
- 20 creatives = 10 additional creatives = £1,000