Cunard - UK's first influencer content-led campaign

Cunard launched their nationwide campaign utilising social media influencer content to promote its Arctic Circle cruise aboard their newest cruise ship, the Queen Elizabeth.

Find out how blending social and creativity in DOOH increased Cunard’s brand reach and awareness.

For this campaign, in a media first, Clear Channel partnered with the team at indaHash to integrate social media posts with digital Out of Home. The media for the campaign was booked in through PHD UK & Talon Outdoor.

Cunard launched their nationwide campaign utilising social media influencer content to promote its Arctic Circle cruise aboard their newest cruise ship, the Queen Elizabeth.

Running across our digital network of mall screens, Cunard’s campaign went live for one week – across ten shopping malls nationwide. Using indaHash’s platform, social media influencers aboard the cruise were able to upload approved Instagram content which was then shared directly across the mall screens creating multiple creatives.

With the social content beautifully documenting the Norwegian coastline and dramatic Arctic Circle, the campaign successfully drove awareness of the Cunard brand and captured audience’s attention with unique content showcasing life on-board the cruise and exciting new destinations.