As ever, our judges will be sure to judge each entry on its own merit, Covid-19 related or not.
This award celebrates best-in-class, eye-catching Out of Home poster design. The winning creative will be undeniably brilliant in its art direction, powerfully convey its message and be true to the brand. The creative will suit the OOH environment where it is displayed and bring the campaign strategy to life.
The award is open to brands and companies of all sizes across all classic and digital OOH campaigns.
The judges will be particularly interested in seeing campaigns with:
This award celebrates creative executions that stand out because of their innovative deployment of technology or data, that helps brands capture the mood of the moment.
The winning campaign will use tech or data in new and interesting ways to push the boundaries of what is possible in Out of Home with an original and unique execution.
This category will be judged on how the data or technology has been used to deliver a creative execution, rather than for campaign planning.
The award is open to brands and companies of all sizes.
The judges will be particularly interested in seeing:
This award commends campaigns that are one-off, PR-worthy special installations or immersive real-world experiences. Campaigns entered don’t necessarily need to fit inside the usual formats found in an Out of Home campaign.
The award is open to brands and companies of all sizes.
Judges will be particularly interested in seeing:
This award celebrates smart planning powered by data.
Campaigns entered into this award will be able to clearly demonstrate how the use of audience-focused data, insights and tools were used to create an effective brand communication strategy. Brands should also consider if their OOH campaign included an audience inclusivity planning aspect. The entry will show the ways the campaign was more successful as a result.
The award is open to brands and companies of all sizes.
The judges will be particularly interested in seeing:
This award is open to campaigns which have strategically used at least two different OOH formats across different environments.
Whether this is the use of small and large formats, traditional and digital formats, mall advertising and high street advertising, etc, the entry needs to clearly demonstrate why particular formats have been used together, and the strategy behind the choices.
The award is open to brands and companies of all sizes.
The judges will be particularly interested in seeing:
This award is open to cross-channel campaigns which have strategically used Out of Home as a lead channel to complement other channel activity, when partnered with at least one other medium, to the benefit of the campaign in reaching the desired audience.
The award is open to brands and companies of all sizes.
The judges will be particularly interested in seeing:
This award celebrates brands that have regularly placed Out of Home as a core part of their media plan during the last year.
Brands need to demonstrate, either through multiple bursts of one campaign or with multiple campaigns over a period of time, long-term strategic use of OOH for successful brand building purposes or activation of key moments.
Entries into this award must have a minimum Out of Home media budget of £500k.
The judges will be particularly interested in seeing:
This award celebrates localised Out of Home campaigns with demonstrable positive results for SMEs.
The category is open to campaigns from Small and Medium-Sized Enterprises. These advertisers must have a turnover of less than £25m per annum and fewer than 250 employees.
The judges will be particularly interested in seeing:
This award commends a small or large advertiser that has either; used OOH for the first time, returned to using Out of Home after at least one year away from the medium and have distinctly changed their approach to using Out of Home of the medium, resulting in positive business effects.
Judges will be particularly interested in seeing
This award is open to both organisations and individuals working in or using Out of Home media who are delivering projects at scale that communicate brand position or purpose to drive positive change for the environment and / or multiple communities in the UK at a national level.
Whether it’s working to improve urban spaces, diminishing your company’s impact on the environment, supporting minority groups or helping charitable causes, your project and / or Out of Home campaign will have made a measurable positive impact on society.
The judges will be particularly interested in seeing:
This award is open to both organisations and individuals working in or using Out of Home media who are delivering projects at scale that drive positive change for the environment and / or communities in the UK on a local level. This is specifically about standalone projects or campaigns that impacts one local community.
Whether it’s working to improve urban spaces, diminishing your company’s impact on the environment, supporting minority groups or helping charitable causes, your project and / or OOH campaign will have made a measurable positive impact.
The judges will be particularly interested in seeing:
We encourage companies to take a considered approach to the diversity of their nominations for this award.
We hope that with the level of talent and brilliant work being produced that organisations will choose to enter multiple individuals. We will be encouraging judges to keep an eye out for diversity of submissions made.
This award commends a talented newcomer to the industry who’s going the extra mile, having shown incredible enthusiasm and involvement in Out of Home industry. This individual will work for a media owner, media agency or specialist, and will have joined the world of Out of Home within the last 5 years.
They will be making a positive impact for their stakeholders (internal or external), the industry and their organisation. They will be making waves by going over and above what is expected of them.
Individuals can nominate themselves and work in any department.
The judges will be particularly interested in seeing:
This is the best of the best of our category winners, according to our judges, and the selected campaign will be awarded £100,000 worth of media space to use across Clear Channel UK screens.