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Retail Occasions

Understand consumers, inspire growth.

Understand consumers, inspire growth

In an increasingly complex and fast-moving world – the need for trusted, actionable, and forward-thinking insight is greater than ever. While consumer behaviour is ever-evolving, some fundamentals remain the same; every year over £1 in every £10 of all UK retail spend is attributed to just nine key retail occasions – that’s £37bn a year and growing.

Our Retail Occasions insight series is here to help you better understand which occasions should drive your growth in 2022, and where the opportunities lie. Discover specific and relevant insight to develop successful advertising strategies that make the most of your Out of Home campaigns.

Check out our tracker tool

collective worth*

of all total retail spend*

* Globaldata, 2021

Waitrose advert on digital phonebox screen

More insights, better decisions

We're giving you easy access to deep occasion-specific intelligence and analytics. From Valentine’s Day to Christmas, we’ve got the answers to all the important questions on consumers’ attitudes and shopping behaviour.

Who’s buying?
What are they buying?
Where will they buy?
What will influence their behaviour?
When will they buy?

With our Retail Occasions Tracker, we’ll keep you updated on exactly when each occasion is activated, how many buyers have entered the market, current total market spend, and its remaining potential to tap into.

Equipped with all the crucial intelligence, you'll be able to quickly adapt and unlock the needs of your customers across 2022’s key retail opportunities.

Next Up Mother's Day

Valentine's Day

23m
buyers

£0.85b
spent

£0.15b
remaining

Valentine’s Day is the first special occasion in the new year. Many consumers will re-discover their romantic side and take the opportunity to treat themselves or their partner on the most loved-up day of 2022.

agree it is an important celebration (+4ppts YoY)

say Valentine’s Day is a day to buy gifts for all loved ones

increase in consumer spend (2015-2020)

Download a sample deck of our Valentine's Day insights or Get in touch for the full insight

Up Next

Mother's Day

29m
buyers

£1.47b
spent

£0.14b
remaining

Consumers expected to make increased efforts to join with their mothers and celebrate with their loved ones due to missed celebrations previously. Mother’s Day beholds unweathering sentiment, with 85% agreeing it is an important occasion.

average spend on food & drink

most eager to treat their mothers

agree it is an important occasion

Download a sample deck of our Mother's Day insights or Get in touch for the full insight

Easter

36m
buyers

£1.44b
spent

£0.22b
remaining

Shoppers are hoping for normalisation this year. More people are enjoying spending time at home relaxing, seeing an uplift in home and craft activities. To make the most of the occasion, brands need to capture consumers right at the beginning of the season to drive spend and impulsivity.

to bounce back post-Covid

shopper penetration

spent more this Easter than last

Download a sample deck of our Easter insights or Get in touch for the full insight

Summer

31m
buyers

£8.09b
spent

£0.63b
remaining

Now’s the perfect time to sharpen those summer marketing & media plans to capture consumers’ excitement for the comeback of experiences, entertainment, sport, fashion & travel.

to 20% on Summer leisure spend

domestic travel increase

spent more this Summer than last

Download a sample deck of our Summer insights or Get in touch for the full insight

Father's Day

26m
buyers

£534m
spent

£128m
remaining

2022 will see a comeback in families reuniting and celebrating those magical moments with loved ones. While the gifting market is smaller for Father’s Day, compared to Mother’s Day, the market is outperforming and is forecast to grow this year.

will be purchasing for Father’s Day

YoY in people marking Father’s Day an important occasion

stick to the high street or shopping malls for food and drink purchases

Download a sample deck of our Father's Day insights or Get in touch for the full insight

Back to School

19m
buyers

£1.48b
spent

£0.12b
remaining

Returning back from summer leisure and downtime, parents’ unweathering focus continues to be placed in Back To School spend to best support their children.

intend to spend the same or more YoY

start shopping for uniforms 4 weeks prior to the new term

like to visit physical stores to see Back to School items before purchasing

Download a sample deck of our Back to School insights or Get in touch for the full insight

Halloween

19m
buyers

£345m
spent

£77m
remaining

An opportunity to regain the relevance of this year’s social occasion across costumes, food & drink, and decorations.

in entertainment purchases YoY

browse the high street or shopping malls for Halloween costumes

of parents enjoy celebrating Halloween with their kids

Download a sample deck of our Halloween insights or Get in touch for the full insight

Black Friday

28m
buyers

£0.62b
spent

£3.76b
remaining

An exciting promotional shopping event, with the nation seeking exclusive deals and heavy discounts.

participate in this key shopping weekend

calendar mark this shopping event to be important

use the occasion to pre-purchase gifts for future events

Download a sample deck of our Black Friday insights

Christmas

46m
buyers

£13.38b
spent

£3.22b
remaining

The last and largest event for shoppers and celebrators. A tradition that is never forgotten and is long awaited each year. Despite last year’s challenges, the nation’s sentiment did not budge and displayed resilience.

YoY across all food product category purchases

YoY in gifting as people celebrate more

look forward to shopping for Christmas and sharing gifts

Download a sample deck of our Christmas insights

In the spotlight: Summer

After spending two summers – the most recent of which blessed UK residents with a whole four days of sunshine – in varying states of national lockdown, it's no exaggeration to say that we're all owed a good one this year! With plans for large-scale social events well underway, an insatiable desire for vacations, and consumers planning to update their wardrobes, bust out the BBQ, and sip drinks in the sun, it’s going to be hot! Check out our Summer insights from the Retail Occasions tracker tool below.

Find out more

Get in touch to find out more about how you can activate shoppers around the biggest Retail Occasions.

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