What are the different types of Digital Out of Home?

We're going to look at the different types of digital Out of Home advertising (DOOH) and run through what they can offer.

Bus Shelters (Adshel Live)

Bauer Media Outdoor boats a 3,700+ network of digital screens in bus shelters around the country, across 350 cities and towns. These screens can be equipped with motion detection, touchscreen functionality and even facial recognition - people waiting for their bus home or to work will be encapsulated by the technological wizardry in front of them, which will help your brand remain in their minds.

Billboards (Billboard Live)

Billboards are a platform that have been used in advertising for decades. It normally might conjure images of a series of carefully-aligned posters plastered in a frame - this was, and still is, a very commonly-used advertising technique. However, in the modern age, billboards are increasingly taking the form of huge screens with static or moving images. 

We offer digital billboards in two varieties - Billboard Live, which are placed in high-traffic locations for maximum impact, and Storm screens, which are towering displays placed on major arterial routes, promoting a brand not just on the display, but on the lighting and frame of the billboard as well.

Supermarkets

Quite literally millions of people flock through the doors of our major supermarkets every week as more than 85% of total sales are still happening in stores. That’s millions of pairs of eyes looking for things to buy - what better place to advertise than a supermarket? Our supermarket digital screens are outside ASDA and Sainsbury’s branches around the country, targeting both shoppers and influencing their purchasing decisions.

Shopping Malls

With 520+ screens in 35 major shopping centres around the UK, Bauer Media Outdoor reaches millions of people per fortnight with our digital (DOOH) displays. As people mill around these shopping centres, actively looking to spend money, it means they are likely to be very receptive to advertising campaigns - 4x more likely, in fact! We have interactive screens, whereby consumers can browse and even download content, as well as our Malls Live XL displays, which offer 20m2, full-motion screens to broadcast advertising campaigns in stunning HD.

As you can see, there are plenty of ways you can utilise digital technology to promote your brand. Bauer Media Outdoor are a leading provider of digital Out of Home advertising (DOOH) for businesses of all sizes, and we’re always happy to help you get your message out. For more information, please get in touch with us today.