About Clear Channel
Advertise with us
Out of Home Research & Insight
Landlord, city and infrastructure partners
Creative inspiration, events and awards
LaunchPAD FAQs
What is Clear Channel LaunchPAD?
LaunchPAD is Clear Channel's programmatic trading gateway that connects our digital Out of Home inventory to SSPs and digital buying platforms. It allows advertisers to activate DOOH as part of omni-channel campaigns in the fastest, most flexible way.
Using Clear Channel LaunchPAD, campaign planners can access and coordinate buying options across multiple regions and metrics. We can package asset, industry and audience data (including Clear Channel RADAR® optimised planning data available in markets). And through our multiple SSP partnerships, we can offer a broad range of inventory to advertisers through their digital buying platforms for integrated buying and planning. It’s a dynamic and seamless system that brings all the benefits of the existing planning tool ecosystem together to give Clear Channel’s customers greater management and coordination.
How is LaunchPAD different to Clear Channel AdPlatform?
AdPlatform is our original programmatic ad offering, which we launched several years ago and has facilitated the launch of Clear Channel LaunchPAD. Since that launch, the data, technology and capability of digital Out of Home has dramatically scaled and improved, so we have needed to evolve our strategy and our offering.
Clear Channel LaunchPAD takes all the learnings from the Adshel package and provides a more global and scaled approach across Europe – providing more opportunities and benefits for customers across the region.
What are the main benefits of Clear Channel LaunchPAD?
LaunchPAD (and Clear Channel’s programmatic approach) offer a range of benefits to advertisers, including:
-
01
Access to thousands of public screens
You can add LaunchPAD to DOOH for a scaled omni-channel storytelling opportunity, with the added convenience of running through existing programmatic buying platforms
-
02
Complete real-time campaign control
Advertisers have live control of the scale, location, activation, pacing, targeting, creative, channel, and budgets of the campaign – all based on real-time reporting for enhanced accuracy
-
03
Trigger-based buying
Campaign planners can leverage advanced audience, asset and environmental data to ensure their campaigns have contextual relevance and can deliver impact.
Who are Clear
Channel’s LaunchPAD partners?
Hivestack and Broadsign are our primary Clear Channel LaunchPAD SSP partners. As we move forward we are continuing to explore additional partners so we can continue broadening our reach and impact.
Where is LaunchPAD available?
Clear Channel LaunchPAD will initially be available across 5 markets – UK, Spain, Switzerland, Netherlands, and Finland. It will be followed quickly by other European markets – Italy, Belgium, France, Scandinavia, and Ireland in 2021.
Does Clear Channel LaunchPAD work with Clear Channel RADAR®?
Absolutely.
Clear Channel are on a mission to Create the Future of Media. A primary part of that goal is enhancing our digital estate, audience understanding, and campaign planning. Data, technology and systems play a core role in helping us deliver more effective solutions for advertisers, so everything we develop is done so in looking to better the Out of Home industry.
That means the audience intelligence delivered in Clear Channel RADAR® where it is live seamlessly integrates into SSPs, available for advertisers through their digital buying platforms via Clear Channel LaunchPAD.