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OMA Shortlist
Check out the hotly anticipated shortlist for the 2022 Outdoor Media Awards…
Congratulations to everyone who made the list.
We'll be announcing the Bronze, Silver and Gold winners on Thursday 16th June.
Where there are three or fewer entries in a category we will be naming Gold only, and in the 'Talent' categories we will name Winners only.
Visual Craft Award
Discover The Truth – Klarna Kinetic / Bountiful Cow / Motel
Marmite Dynamite – Unilever Kinetic / Mindshare / adam&eveDDB
Great British Bake Off – Channel 4 Talon Outdoor / OMD
A Perfect Planet – BBC Talon Outdoor / Havas Media UK / BBC Creative
ID.4 – Volkswagen Talon Outdoor / PHD / adam&eveDDB / 72 Point
Sky Broadband Ultrafast – Sky Rapport / MediaCom / Engine
Tech Innovation Award
All-New Nissan Qashqai Launch – Nissan Talon Outdoor / MG OMD / TBWA / NissanUnited / Pixel Artworks
Hendrick’s Gin Summer Escape – William Grant & Sons Ltd Posterscope / Dentsu X / Space
Shop Small – American Express Rapport / UM London / DentsuMB
Sky Glass Launch – Sky Rapport / MediaCom / Sky Creative Agency / AKQA
Winning The Euros With Clever Substitutions – William Hill Kinetic / Wavemaker / DOOH.com / William Hill Studio
Installation and Experience Award
Absolut: #TogetherIRL – Pernod Ricard Talon Outdoor / Havas Media UK / Ann Squared
Discover The Truth – Klarna Kinetic / Bountiful Cow / Motel
Marmite Dynamite – Unilever Kinetic / Mindshare / adam&eveDDB
Hendrick’s Gin Summer Escape – William Grant & Sons Ltd Posterscope / Dentsu X / Space
Subway Tiger Pig – Subway Kinetic / MediaCom Edinburgh / DOOH.com
Data and Intelligence Award
How TalkTalk Future Fibre Beat The Competition, Street By Street – TalkTalk Kinetic / mSix&Partners / The&Partnership
Specsavers Live Appointment Feed – Specsavers Talon Outdoor / MG OMD / OMGDOOH
The North Face VECTIV x Strava – The North Face Talon Outdoor / PHD / OMGDOOH / Bigger
To Firsts That Last – Kopparberg Talon Outdoor / Goodstuff / Neverland
Winning The Euros With Clever Substitutions – William Hill Kinetic / Wavemaker / DOOH.com / William Hill Studio
Cross-Format Award
Altogether Different – Channel 4 Talon Outdoor / OMD / 4Creative
Group Ordering – Domino’s Talon Outdoor / Havas Media UK / VCCP
Kellogg's Good Morning – Kellogg's Posterscope / Carat / Leo Burnett
Plant Based For Protein Lovers – Alpro Soya, Danone Kinetic / Wavemaker / VMLY&R
Rider Recovery – Uber MediaCom Outdoor / MediaCom / Mother
Sky Glass – Sky Rapport / MediaCom / Sky Creative Agency / AKQA
Summer Of Football – Tennent's Talon Outdoor / Republic of Media
To Firsts That Last – Kopparberg Talon Outdoor / Goodstuff / Neverland
Cross-Channel Award
#LooksLikeGuinness – Diageo Talon Outdoor / PHD / OMGDOOH / AMV BBDO
Maltesers #TheMassiveOvershare – Mars MediaCom Outdoor / MediaCom / AMV BBDO
Subway Tiger Pig – Subway Kinetic / MediaCom Edinburgh / DOOH.com
Tesco Front Of Mind At Meal Times – Tesco Kinetic / MediaCom / BBH
Tokyo Olympics – Camelot Posterscope / iProspect / adam&eveDDB
Brand Building Award
Competitor Strikes – EE Posterscope / Essence / Saatchi & Saatchi
Golden Hours: Yorkshire Tea – Taylors of Harrogate Talon Outdoor / Goodstuff / Lucky Generals
Local. Relevant. OOH. – The Co-operative Group Posterscope / Carat / Lucky Generals / Liveposter
This Is Our BBC – BBC Talon Outdoor / Havas Media UK / BBC Creative
SME & Local Advertising Award
Mermaid Gin – Isle of White Distillery Talon Outdoor / Brazil Street Agency / Perfect Day
Neighbours – Vagina Museum Jack Arts / London Lites / The Or London / Clear Channel
The No-Egg Egg – Crackd CNS Media / Plant Heads
Experience Bristol With yuup.co – Yuup Out of Hand
New Approach Award
Find Your Bet Mates – BetBull Talon Outdoor / IMA-Home / Forever Beta
Group Ordering – Domino’s Talon Outdoor / Havas Media UK / VCCP
Local. Relevant. OOH. – The Co-operative Group Posterscope / Carat / Lucky Generals / Liveposter
Programmatic Cross Category POS Campaign – Kikkoman iDOOH / Wavemaker North / NOAH
Fight For Home – Shelter Talon Outdoor / Yonder Media / Who Wot Why
There’s No Such Thing As Free Chocolate – Tony's Chocolonely Talon Outdoor / PHD UK / Union Wagner
National Social Impact Award
British Sign Language Campaign – Microsoft Posterscope / Carat / MRM / Signly / JCDecaux
Crime Not Compliment – Plan International UK Grand Visual / Our Streets Now / Clear Channel
Maltesers #TheMassiveOvershare – Mars MediaCom Outdoor / MediaCom / AMV BBDO
MeeToo 'Express Yourself' Art For Youth Mental Health – MeeToo Education Clear Channel
Tesco COP26 – Tesco Kinetic / MediaCom / DOOH.com / BBH
The World Is Looking At You – QCF Open Outdoor / Media Bounty / Iris
Community Social Impact Award
Artist In Residence – Pocc Clear Channel
Thank You For – Brighton & Hove City Council Clear Channel
Home Is On Your High Street – Salford City Council Buy Me Media / Whistle Jacket
#Ihadmyjab – Tower Hamlets Council
Think Global, Recycle Local – Recycle Your Electricals december19 / Truant London / Material Focus
Rising Star Award
Ashleigh Tucker MediaCom
Benjamin Rowland Evolve OOH
Jack Finch Talon Outdoor
Share your shortlist success
You're obviously going to shout about the fact you've been shortlisted, so we've created you some handy, easy-to-use social assets.