.jpg)
Trafford Orient Screen Specification
Supplying Content
Our specifications and deadlines differ depending on which team has processed your campaign.
To ensure your content is sent to the correct department, please use the link below which best represents your booking:
Booked through an Agency Group or a Specialist? Supply your content here.
Booked directly with Clear Channel or an Independent Agency? Supply your content here.
Creating Content
Static Content
| Creative Dimensions: | 1920px x 1080px landscape |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: |
RGB CMYK will not display correctly |
Video Content
| Creative Dimensions | 1920px x 1080px landscape |
| File Formats: | MPEG4, MOV |
| Encoding: | H.264, H.265, VP9 |
| Frame Rate: | 25/30/60fps |
| Bitrate: | Max 15mbit/s |
| File Size: | 25MB or less |
| Standard Slot Length: | 30 seconds |
| Audio: | Yes |
| Guidelines: | Video Creative Guidelines |
Dynamic Content
| Dynamic content is not supported |
Creative Considerations
For all Trafford Orient (D26) campaigns, where the content supports a store or references price promotion, this store must be within the mall.
Video content is permitted. Please refer to the Video Creative Guidelines.
Standard slot length: 30 seconds (unless agreed otherwise)
Full audio available (if no audio is provided background music will play by default).
Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:
Sweets, Fast Food & other HFSS products
Alcohol
Tobacco/Vapes
Guns
Swimwear/underwear
Politics
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Additional digital creative costs
There is an additional charge for campaigns where more than 10 creatives are provided of £100 (NET) per creative.
EXAMPLE
11 creatives = 1 additional creative = £100 charge
20 creatives = 10 additional creatives = £1,000