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Lockdown Learning Webinars
For all you curious cats and kittens who finished binge watching Tiger King on the first day of Lockdown 1.0.., There's a new series in town. Our 2020 Lockdown Learning webinar series wrapped up some of the smartest advertising insights and interesting creative outlooks to bring you an equal balance of learning and entertainment.
Hey there curious cats and kittens! Unless you've been hiding under a rock, you'll have noticed the dramatic shift in work patterns and access to learning as a result of the global pandemic we've all been working hard to keep under control throughout 2020. This year, everything that could go virtual, did go virtual. And that included our program of Clear Channel Presents events which pivoted into a series of lockdown learning webinar sessions brought you, way back when it seemed as if it was perfectly normal to assume that everything that was going on was somehow Carol Baskin's fault. The series wrapped up some of the smartest advertising insights and entertaining creative outlooks to bring you a binge-worthy dose of learning.
With delivery from our friends over at Contagious as part of their Lockdown Learning livestreams, and from our very own R&I geniuses, the webinars are a fantastic resource and insight into the joy of Out of Home.
The series is now complete, but fear not, the content lives on below, and we've also got another series, Objectives Unlocked, available with descriptions of and access to the sessions we ran later in the year on that page..
Webinar recordings.
Agile long-termism
In partnership with Contagious.
The times we live in demand flexible and nimble brands. But research shows companies that focus on the long-term out-perform their rivals and that marketing should be heavily weighted in favour of long-term brand building.
So how do we square the circle of meeting the demands that are snapping at our heels while keeping our eyes fixed on the horizon? We believe the solution is an agile long-termist mindset.
In this briefing we’ll explain what it means, who’s setting the standard and how you can get started.
Why OOH?
As a Platform for Brands and a Platform for Good, Out of Home is perfectly placed to offer brand safe media that delivers long-term results for advertisers. This webinar answers a question often asked by marketeers - Why Out of Home?
The session begins by exploring the overall role of advertising by Binet and Field and two suggested strategies, Brand and Activation. Building on extensive industry research, the rest of the presentation then explores not Why Out of Home, but can Out of Home deliver?
Digital Reboot
Digital technology has over-delivered on all the wrong KPIs. Shady programmatic, insecure data, privacy concerns, obfuscation and complexity: all funded by advertising that may not even be effective.
While the term ‘performance marketing’ has become synonymous with low-effort, low-quality retargeting, we believe that adland needs to raise its game. In this session we’ll argue that in a world gone digital, we need to be more creative, not less, and share examples of brands that are successfully rebooting.
Retail Occasions
Clear Channel’s new Retail Occasions insight series provides all the detail you need to develop successful advertising strategies to make the most of your Out of Home campaign.
We’ve studied independent data of the UK’s top 9 Retail Occasions, from Valentine's Day to Christmas, worth a significant £37bn to UK economy in 2019, a figure that has grown in total by 8% since 2014.
To help you unlock the potential of these Retail Occasions, this webinar will cover fresh, actionable insights for Fathers Day: who is buying; what, when and where they're buying, plus what message they need from your campaign.