The Insight Store | Media Insight | Clear Channel
Get in touch

The Insight Store

Search the latest thinking in Out of Home. Whether you're looking for fresh consumer insights, media trends, or just curious to find out something new in OOH, explore now using the smart filters to tailor your search.

Boxing ring image with blue and red lighting

Wanna take this outside?

How to pick a fight with a category entry point and win, using Out of Home

Channel
The cromination advertising site showing the Sure women's body spray Women's World Cup campaign

A Question of Sport?

A sporting summer playbook, proving Out of Home is the star player in a strategy of branding and activation.
Entertainment

Unmissable Entertainment

How to stand out from the crowd with Out of Home
Car driving by a large digital billboard of an inclusive campaign from Simply Be
Video
Downloadable report

The Inclusive Channel

An industry audit of 10,000+ OOH creatives over the last 6 years to analyse how OOH is shaping an inclusive culture
Crowd of adults

OOH Audience Hub

Quarterly pulse of the nation reporting, identifying key consumer trends and audience behaviour
FMCG

To buy…or not to buy

How FMCG brands can use OOH to overcome the problem of rational choice
Person stood next to Clear Channel Adshel Live screen showing New Look ad
Downloadable report
Retail

Control the Controllable

Deconstructing the complex world of retail strategy, uncovering which media channels brands can effectively control for maximum influence
Tomato sauce advert on premium large format digital advertising screen on a busy high street at night, with a view of The Shard in the background
FMCG

FMCG & OOH

FMCG brands are increasingly using OOH's real-world presence to hit both brand building and short-term activation objectives
people sitting on phones in a shopping centre near a screen showing an Intel Evo advert
Downloadable report

Decisions, Decisions

Exploring shared influence in household decision-making
vehicles drive by a billboard showing Muller's campaign of footballer Declan Rice lifting a fake 3D car
FMCG

Why are FMCG brands increasingly embracing special builds?

Real-world intelligence...

Our research & insight team takes pride in staying ahead of the game, playing a pivotal role in the OOH industry, as well as the wider media industry. We're the go-to experts, delivering thought leadership and thought-provoking insights to agencies, clients and partners.

Tap into our store of market-leading primary owned research and leverage our innovative third party data tools to better understand your audience, emerging behaviours and optimise your channel planning.

Read more about our Smart Planning Tools and RADAR.

01  What are our experts saying?

Read our latest opinion

View all

Can Out of Home still thrive in the world of first-party data and precision targeting?

November 12th, 2024 / Insights, Opinions
Vehicles drive past a Channel 4 Paralympic ad on a large billboard

Diversity fatigue - what's next for DE&I?

October 28th, 2024 / Insights, Opinions

Still on the hunt for that perfect piece of insight?

We've packed this page with Insight goodies, but there's always more to discover! If you're searching for something else, let us know, and our team will help you dig out that golden nugget or hidden gem for you. Fill out the form, and we'll be in touch!