Chelsea Football Club
- Category: Entertainment
- Format used:
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Key result:
Increased ticket sales
Success Story
In support of their women's Semi-Final UEFA Champions League match, Chelsea FC used digital Out of Home (DOOH) as part of a multichannel media strategy to drive ticket sales.
Targeting families and sports fans, the campaign ran across our Billboard Live, Adshel Live,
Socialite and Malls Live platforms to reach audiences in their local communities and attract
football supporters to the match. Out of Home’s (OOH) ability to deliver real world reach and
proximity based messaging worked perfectly alongside the broader digital media strategy to
amplify the campaign.
As the campaign’s final whistle blew, ticket sales increased by 21%, resulting in 5,700 additional match day tickets being sold.
Thanks again to Chelsea FC, for providing this case study. You can follow Chelsea FC on Linkedin or visit their website: https://www.chelseafc.com/en